GCC Digital Advertising Market Set for Rapid Growth at 9.42% CAGR: MarkNtel Advisors

Market Overview:

MarkNtel Advisors has released a new report that highlights the strong growth trajectory of the GCC Digital Advertising Market, The GCC Digital Advertising Market size is estimated to grow at a CAGR of around 9.42% during the forecast period, i.e., 2024–30. Various factors are attributed to the growth of the market like growth in automobile production, growing focus on lightweight & sustainable materials, rising demand for luxury & customized interiors, increasing focus on safety standards, and the adoption of Advanced Driver Assistance Systems (ADAS). The report provides valuable insights into the drivers, trends, and challenges shaping the future of the GCC Digital Advertising Market. It offers an in-depth look at the key players, geographical performance, and the segments leading the charge in market share.

Industry Outlook & Forecasts:

Forecast Period: 2024-2030
CAGR (2024-2030): 9.42%

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GCC Digital Advertising Market Segmentation Breakdown:

The GCC Digital Advertising Market explores the industry by emphasizing the growth parameters and categorizes including geographical segmentation, to offer a comprehensive understanding of the market dynamic. The further bifurcations are as follows:

By Trading Platform

Real-Time Bidding (RTB) - Market Size & Forecast 2019-2030, USD Million
Private Marketplace Guaranteed- Market Size & Forecast 2019-2030, USD Million
Automated Guaranteed- Market Size & Forecast 2019-2030, USD Million
Unreserved Fixed-rate- Market Size & Forecast 2019-2030, USD Million

The real-time bidding (RTB) segment holds a major share of the GCC Digital Advertising Market.

By Advertising Media

Digital Display- Market Size & Forecast 2019-2030, USD Million
Mobile Display- Market Size & Forecast 2019-2030, USD Million

By Enterprise Size

Small and Medium Enterprises (SMEs) - Market Size & Forecast 2019-2030, USD Million
Large Enterprises- Market Size & Forecast 2019-2030, USD Million

Out of these, the Small & Medium Enterprises (SMEs) are expected to dominate the GCC Digital Advertising Market during the forecast years.

Geographical Growth Insights:

By Country

The UAE
Saudi Arabia
Oman
Qatar
Kuwait
Bahrain

The Saudi government has launched various initiatives to promote digital transformation and innovation in the country, including Vision 2030 and the National Transformation Program (NTP).

MarkNtel Advisors Highlights Key Market Drivers for GCC Digital Advertising Market:

Growing Internet Penetration Across the GCC Region – During the historical years, increasing investments in digital infrastructure, including broadband networks and data connectivity, have enhanced internet accessibility and reliability across the GCC countries. The expansion of high-speed internet infrastructure enables more individuals and businesses to access online content and services, facilitating a broader reach for digital advertising campaigns, which resulted in the growth of the GCC Digital Advertising Market. For instance,

According to the International Trade Organization, in 2022, GCC countries had strengthened their leading position at both regional and international levels, with an increase of more than 98% of internet users in 2021 and regional mobile subscribers now accounting for around 137.66% of their total population.

In addition, the widespread adoption of smartphones has played a pivotal role in driving internet penetration in the GCC region. With smartphones becoming increasingly affordable and accessible, a growing number of consumers use their mobile devices to access the internet, browse websites, and engage with digital content. This shift toward mobile internet usage creates new opportunities for advertisers to target consumers through mobile-responsive websites, apps, and mobile advertising formats, which had a positive impact on the market size and its growth over the past few years and is anticipated to be in a similar trend during the forecast period.

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A Comprehensive Analysis of Leading Companies in GCC Digital Advertising Market

7G Media
GCC MARKETING
Digital Nexa
Prism
EDS
McCollins Media
United SEO
Digital Gravity
Grassroots Creative
Si3 Digital
Others

What are the growth Opportunity driving the GCC Digital Advertising Market?

Adoption of Data-driven Digital Advertising Presenting Profitable Opportunities – The availability of vast amounts of data generated by digital interactions presents an opportunity for advertisers to implement data-driven advertising strategies. By leveraging data analytics, artificial intelligence, and machine learning technologies, advertisers gain insights into consumer behavior, preferences, and intent, allowing them to deliver highly targeted and personalized advertising campaigns.

Data-driven advertising enables advertisers to optimize their ad spend, maximize ROI, and enhance the effectiveness of their digital advertising efforts. This personalized approach increases the relevance of ads for individual consumers, resulting in higher engagement rates and improved conversion rates. Therefore, data-driven digital advertising is anticipated to provide flourishing opportunities for the market players in the GCC Digital Advertising Market during the forecast period.

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MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

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