Press Release: Lingerie Market Set to Reach USD 156.54 Billion by 2033, Driven by Changing Consumer Preferences

Introduction

The global lingerie market is forecasted to grow from USD 109.24 billion in 2025 to USD 156.54 billion by 2033, at a CAGR of 4.60% during the forecast period. Factors driving this growth include an increase in working women, rising disposable incomes, and the impact of social media on consumer behavior. Asia-Pacific leads the market, with North America emerging as the fastest-growing region.

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Market Overview

Key Growth Drivers

1. Rising Number of Working Women:
   • Economic empowerment and changing lifestyles are fueling demand for functional and premium lingerie.
2. Social Media Influence:
   • Social media platforms like Instagram and Facebook have become powerful tools for brand marketing, enhancing consumer engagement.
3. Shifting Consumer Preferences:
   • A growing focus on hygiene, comfort, and luxury is reshaping the market.

Scope of the Report

The report provides a comprehensive analysis of the lingerie market by:

• Product Type: Bras, knickers and panties, shapewear, loungewear, and others.
• Price Range: Economy, premium.
• Distribution Channel: Store-based and non-store-based.
• Region: North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America (LATAM).

Market Segmentation with Insights-Driven Strategy Guide: https://straitsresearch.com/report/lingerie-market/segmentation

Market Segmentation

By Product Type (2021–2033)

1. Bras:

   • The leading segment, growing at a CAGR of 4.65%, driven by the availability of diverse styles such as sports bras, t-shirt bras, and padded bras.

2. Knickers and Panties:

   • Includes bikinis, hipsters, and boy shorts, with demand driven by comfort and breathability.

3. Shapewear:

   • Growing demand for body-shaping products to enhance posture and appearance.

4. Loungewear:

   • Rising popularity as fashionable yet comfortable home attire.

By Price Range (2021–2033)

1. Economy Segment:

   • Dominates the market with a CAGR of 4.75%, fueled by affordability and accessibility in emerging economies.

2. Premium Segment:

   • Driven by increasing disposable incomes and demand for luxury fabrics like silk and satin.

By Distribution Channel (2021–2033)

1. Store-Based:

   • Includes specialty stores and supermarkets, accounting for the largest share due to product variety and in-person assistance.

2. Non-Store-Based:

   • Online platforms witnessing rapid growth due to discounts, convenience, and broader product availability.

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Regional Analysis

Asia-Pacific (APAC): Largest Market

• Growth Rate: CAGR of 4.45%.
• Key Drivers:
  • Rapid urbanization and rising disposable incomes.
  • Increased participation of women in the workforce.
• Notable Trends: Expansion of organized retail and e-commerce platforms.

North America: Fastest Growing Region

• Growth Rate: CAGR of 4.65%.
• Key Drivers:
  • Innovation in lingerie design and materials.
  • Shift towards online shopping.
• Notable Trends: Introduction of exclusive product lines by key manufacturers.

Europe:

• Growth Highlights:
  • Rising demand for sports bras and innovative designs.
  • Launch of new product lines catering to shifting consumer preferences.

Middle East & Africa (MEA): Emerging Opportunities

• Fastest Growth in Middle East: CAGR of 5.02%.
• Key Drivers: Rising consumer awareness and evolving lifestyles in urban areas.

Latin America (LATAM):

• Key Markets: Brazil and Argentina.
• Notable Trends: Increased demand for handcrafted lingerie and rising disposable incomes.

Table of Contents : https://straitsresearch.com/report/lingerie-market/toc

Key Players

Prominent companies driving the lingerie market include:

• Victoria’s Secret
• Marks & Spencer plc
• Jockey International Inc.
• MAS Holdings
• Group Chantelle
• Hennes and Mauritz AB

Recent Developments

1. Victoria’s Secret (Feb 2023): Launched the ‘Forever Bra’ featuring plant-based pads.
2. Naomi Osaka Partnership (Feb 2023): Designed exclusive collections with Victoria’s Secret.

Market Opportunities

1. Social Media Marketing:

   • Brands are leveraging social platforms for product promotion and consumer engagement.

2. E-Commerce Expansion:

   • The growing adoption of online retail platforms is boosting market accessibility.

3. Product Innovation:

   • Increasing focus on sustainability and inclusivity in lingerie design.

Conclusion

The lingerie market is undergoing significant transformation, fueled by evolving consumer preferences, technological advancements, and innovative marketing strategies. With strong growth across regions, the industry is poised for a dynamic future.

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