IMARC Group, a leading market research company, has recently released a report titled “Body Scrub Market Report by Product Type (Plant-based, Milk-based, and Others), Skin Type (Sensitive, Normal, Dry, Oily), Product Form (Powder, Gel or Liquid, Cream), Distribution Channel (Hypermarkets and Supermarkets, Independent Retailers, Convenience Stores, Online Stores, and Others), Application (Residential, Commercial), and Region 2025-2033”. The study provides a detailed analysis of the industry, including the global body scrub market share, trends, size, and industry trends forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
The global body scrub market size reached USD 19.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.1% during 2025-2033.
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Industry Trends and Drivers:
· Increasing Consumer Awareness of Skincare and Self-Care
The body scrub market is significantly driven by the growing consumer awareness surrounding skincare and self-care practices. Individuals are recognizing the benefits of regular exfoliation to remove dead skin cells, improve skin texture, and promote a radiant appearance. This shift towards prioritizing skin health is being bolstered by social media, beauty influencers, and dermatological advice promoting the importance of exfoliation as part of comprehensive skincare routines. This awareness is influencing consumers to seek effective body scrubs that not only cleanse but also nourish and rejuvenate the skin. The emphasis on self-care routines, fueled by the wellness movement, is encouraging people to incorporate exfoliating products that enhance their overall beauty regimen.
· Rising Demand for Natural and Organic Products
The body scrub market is witnessing a boost in demand for natural and organic products, as consumers are becoming conscious of the ingredients in their skincare items. Plant-based body scrubs are gaining prominence due to their eco-friendly formulations that avoid harsh chemicals and artificial additives. Consumers are drawn to these products for their gentleness, biodegradability, and use of sustainable ingredients. The preference for natural exfoliants, such as sugar, salt, and ground botanical particles, is aligning with the growing trend towards environmentally conscious consumption, contributing to the market growth. Brands are responding by developing plant-based scrubs with added essential oils and botanical extracts, which are appealing to consumers who prioritize both skincare efficacy and ethical considerations.
· Expansion of Distribution Channels and Accessibility
The body scrub market is experiencing growth due to the expansion of distribution channels, making products accessible to a broader consumer base. Hypermarkets, supermarkets, and online platforms are highly stocking a diverse range of body scrub products, allowing customers to explore options that cater to different skin needs and preferences. This accessibility is driven by retailers recognizing the growing consumer demand for high-quality, effective skincare products that are easily available for purchase.
The proliferation of online shopping and e-commerce platforms is also supporting market growth by providing convenient access to body scrubs and detailed product information, enabling informed purchasing decisions. The combination of traditional brick-and-mortar stores and digital retail is enhancing the visibility and reach of body scrub products, impelling the market growth.
Body Scrub Market Report Segmentation:
Breakup By Product Type:
· Plant-based.
· Milk-based!
· Others
Plant-based body scrubs dominate the market due to increasing consumer preferences for natural, sustainable, and gentle skincare solutions. These products avoid synthetic additives, aligning with eco-friendly values and offering benefits like nourishment and safe exfoliation, which appeal to health-conscious individuals prioritizing skin health.
Breakup By Skin Type:
· Sensitive
· Normal
· Dry
· Oily
Oily skin dominates the market as consumers seek products that help regulate excess oil and prevent clogged pores. Body scrubs designed for oily skin are popular for their ability to deep cleanse and control shine, meeting the demand for targeted solutions that improve skin clarity.
Breakup By Product Form:
· Powder
· Gel or Liquid
· Cream
Cream holds the largest market share because of its easy application, moisturizing properties, and adaptability to different skin types. Cream-based scrubs provide a smooth texture that enhances the user experience and leaves the skin feeling hydrated and soft, making them a preferred choice among consumers.
Breakup By Distribution Channel:
· Hypermarkets and Supermarkets
· Independent Retailers
· Convenience Stores
· Online Stores
· Others
Hypermarkets and supermarkets account for most of the market share due to their convenience, wide product range, and immediate availability. These outlets provide consumers with the ability to browse various brands and formulations, fostering informed purchase decisions and boosting product sales.
Breakup By Application:
· Residential
· Commercial
The commercial sector is dominating the market due to the growing use of body scrubs in spas, wellness centers, and beauty clinics. These establishments prioritize high-quality exfoliating products as part of their treatments, driven by increasing consumer demand for professional skincare services.
Breakup By Region:
· North America
· Asia Pacific
· Europe
· Latin America
· Middle East and Africa
Asia Pacific is the largest market owing to the region’s high population, growing awareness of skincare routines, and increasing disposable income. The demand for innovative and effective body scrubs is strong in this region, supported by a thriving beauty and personal care industry.
Top Body Scrub Market Leaders:
The body scrub market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.
Some of the key players in the market are:
· Estée Lauder Companies
· Home & Body Company
· Innisfree Corporation (Amorepacific Corporation)
· L'Oréal S.A.
· Procter & Gamble
· Sephora (LVMH)
· Shiseido Company Limited
· The Face Shop (LG Household & Health Care Co.)
· Tonymoly Co. Ltd.
· The Body Shop Inc. (Natura Co Holding S/A)
· Yunos Co. Ltd.
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Key Highlights of the Report:
· Market Performance (2018-2023)
· Market Outlook (2024-2032)
· Market Trends
· Market Drivers and Success Factors
· Impact of COVID-19
· Value Chain Analysis
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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