Corteiz was born out of Clint’s desire to create a brand that reflected the raw energy and spirit of the streets. Tired of seeing streetwear become too commercialized, he set out to build something that stayed true to its roots. The name “Corteiz” is a clever twist on the word “courtesy,” reflecting the brand’s edgy and unconventional identity.
From the start, Corteiz was meant to be more than just a clothing brand. It was designed to be a movement—a platform for self-expression and individuality. Clint’s grassroots approach to marketing, which relied heavily on social media and direct engagement with his audience, helped Corteiz build a loyal following that felt a personal connection to the brand.
The Corteiz Aesthetic
Corteiz’s aesthetic is bold, minimalist, and instantly recognizable. The brand’s signature green Alcatraz logo has become a symbol of its identity, representing strength, resilience, and defiance. This logo is often paired with provocative slogans like “Rules The World” (RTW), which capture the brand’s ethos of empowerment and ambition.
The clothing itself is designed with a focus on simplicity and functionality. Corteiz offers a range of staples, including hoodies, t-shirts, cargo pants, and accessories, all made with high-quality materials. The brand’s color palette is mostly monochromatic, with the iconic green serving as a standout accent. This understated yet impactful design approach has made Corteiz a favorite among streetwear enthusiasts.