Gucci Revives Its 1970s Sports History and Taps Into the Tennis-core Craze in New Collection

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The Italian luxury house is dropping a capsule collection of tennis gear and accessories in June.

GUCCI’S TENNIS COURT: Gucci’s ambitions on the tennis court are getting even more serious.

After unveiling a campaign with Italian tennis ace Jannik Sinner and driving buzz online this week when the brand ambassador appeared on the Roland Garros court sporting a Gucci x Head all-white leather duffel bag — the result of a one-off collaboration — the Italian luxury house is dropping a tennis capsule collection.

Aimed at spotlighting its historic link with the sport, which dates to the ‘70s, the collection launching in June puts a Gucci spin on traditional tennis attire such as men’s and women’s tennis sets comprising white shorts and skirt paired with tank tops or knitted polo shirts. They all bear the house’s signature green and red striped Web details.

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