In the ever-evolving world of fashion, denim remains a staple—timeless, adaptive, and always in demand. Among the myriad of denim brands, Empyre Jeans has carved out a niche for itself by aligning with the youth-driven energy of skateboarding culture and streetwear. Known for their comfort, quality, and cool factor, Empyre Jeans appeal to a generation that prizes both aesthetic and functionality. With deep roots in alternative and action sports culture, Empyre has consistently delivered fashion that resonates with skaters, creatives, and rebels alike.
Origins and Identity
Empyre is a house brand created by Zumiez, a leading retailer in the skate and snow lifestyle scene. While Zumiez carries a variety of well-known brands like Vans, Volcom, and Thrasher, Empyre stands out as its own in-house line. Since its inception, the brand has reflected the gritty, expressive, and relaxed vibes of skateboarding culture. Empyre isn’t about flashy logos or high-fashion prestige; it’s about everyday wearability, authenticity, and clothes that can take a beating while still looking good.
Their jeans, in particular, have become popular among teens and young adults who want durable denim that doesn’t compromise on comfort or style. Empyre’s strength lies in capturing trends without losing the laid-back attitude that defines skate fashion.
Styles and Fit
Empyre Jeans come in a variety of cuts and washes, offering something for nearly every style preference. From slim and skinny fits to relaxed, straight-leg, and baggy silhouettes, the brand ensures that it stays in step with current denim trends. In recent years, the resurgence of 90s fashion has brought back the popularity of baggy and wide-leg jeans—a style Empyre has embraced with collections that nod to the grunge and skate scenes of that era.
The brand’s baggy jeans, in particular, are a standout. They’re roomy, comfortable, and designed for movement, making them ideal for skateboarders. These jeans often feature heavy-duty stitching, reinforced pockets, and a relaxed waistline—details that aren’t just aesthetic but functional.
For those who prefer a more streamlined look, Empyre also produces slim and skinny fit jeans that cater to more contemporary streetwear tastes. These pairs often come in dark washes or distressed finishes, adding a level of versatility that works for both casual and slightly dressed-up outfits.
Skate Culture Roots
Skateboarding culture is at the heart of Empyre’s identity. This influence isn’t just surface-level—it informs the design, materials, and even the marketing of Empyre Jeans. Unlike high-end designer jeans that prioritize appearance, Empyre prioritizes how jeans perform in real-world settings, especially for active wearers. You’ll often see Empyre featured in skate edits, videos, and collaborations with young skaters sponsored by Zumiez.
Empyre jeans are made with durable denim blends, sometimes incorporating a bit of stretch for flexibility—essential for tricks and comfort during long skate sessions. The jeans are built to withstand wear and tear, whether it’s the scrape of grip tape or a tumble off a rail.
The colors and washes, too, mirror skate aesthetics—muted tones, vintage-inspired fades, and utilitarian elements like carpenter loops or oversized pockets. There’s a deliberate effort to combine form and function, which is a major reason why skaters and casual wearers alike keep coming back to Empyre.
Affordability and Accessibility
One of the biggest advantages Empyre has over premium denim brands is its price point. While designer jeans can run upwards of $200, Empyre jeans typically fall in the $40–$70 range. This affordability makes them especially attractive to high school and college students who want stylish, functional denim without breaking the bank.
Since Empyre is a Zumiez exclusive, you can find their jeans in-store and online at Zumiez locations around the world. This built-in distribution channel has helped Empyre remain a consistent player in the youth fashion market. Customers can easily shop for Empyre alongside other brands they know and love, often mixing and matching to create custom looks.
Gender-Inclusive Appeal
Though Empyre originally leaned more toward menswear, it has expanded its offerings to be more gender-inclusive over the years. Empyre now features a variety of jeans and clothing items designed for all genders, embracing the gender-fluid nature of modern fashion. Many of the jeans are styled in ways that can be worn by anyone—oversized fits, neutral colors, and minimalist designs cater to a wide range of personal expressions.
Cultural Relevance
Empyre’s success also comes from its ability to stay culturally relevant. It doesn’t try to be something it’s not. Instead, it leans into its roots—skateboarding, youth rebellion, creative freedom, and authenticity. The brand’s denim has appeared in school hallways, city streets, underground concerts, and skate parks alike.
In a fashion landscape often driven by fast-changing trends and fleeting hype, Empyre stands out for its staying power. It offers what many young people want: jeans that feel cool, fit well, and don’t require a hefty paycheck. It’s about making a statement without saying too much—letting the style speak for itself.
Final Thoughts
Empyre Jeans strike a balance between trend-savvy style and rugged utility. They embody the skater spirit—free-spirited, grounded, and always moving. Whether you're bombing hills on your board, hanging with friends, or heading to a show, Empyre offers denim that keeps up with you.
In a world where fashion can feel out of touch or inaccessible, Empyre brings it back to the streets, back to real people, and back to what matters: self-expression, movement, and comfort. For anyone looking to elevate their everyday wardrobe with denim that’s both functional and fresh, Empyre Jeans remain a go-to.
