IMARC Group has recently released a new research study titled “Cold Brew Coffee Market Report by Type (Arabica, Liberica, Robusta), Category (Traditional, Decaf), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores and Others), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.
The global cold brew coffee market size reached USD 1.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 10.0 Billion by 2033, exhibiting a growth rate (CAGR) of 20.43% during 2025-2033. The growing consumer preference for less acidic coffee flavors, rising demand for ready-to-drink (RTD) beverages among the masses across the globe, and increasing health consciousness among individuals are some of the major factors propelling the market.
Global Cold Brew Coffee Market Trends:
The global cold brew coffee market is experiencing robust growth, fueled by evolving consumer preferences and innovative product offerings. Valued at approximately USD 1.7 billion in 2024, the market is projected to reach USD 10.0 billion by 2033, expanding at a CAGR of 20.43% during 2025–2033. A significant driver of this growth is the increasing demand for ready-to-drink (RTD) beverages, particularly among younger demographics seeking convenient, on-the-go options. Cold brew coffee's smooth, less acidic profile appeals to health-conscious consumers, positioning it as a favorable alternative to traditional hot coffee. The rise of café culture and specialty coffee shops has further popularized cold brew, making it a staple in urban settings.
Innovation in flavors and packaging is also propelling the market forward. Brands are introducing a variety of flavored cold brews and eco-friendly packaging solutions to cater to diverse consumer tastes and environmental concerns.Regionally, North America leads the market, accounting for a significant share of global consumption. However, emerging markets in Asia-Pacific and Europe are witnessing rapid growth, driven by urbanization and increasing disposable incomes. In summary, the global cold brew coffee market is set for substantial expansion, driven by consumer demand for convenient, health-conscious, and innovative beverage options.
Factors Affecting the Growth of the Cold Brew Coffee Industry:
Rising consumer demand for healthier and low-acid beverages:
Cold brew coffee is perceived as a healthier alternative to traditional coffee due to its unique brewing process, which typically reduces the acidity level and creates a smoother, less bitter flavor profile. This lower acidity is gentler on the stomach, making cold brew an appealing option for consumers with sensitive digestion. Additionally, as consumers seek beverages with natural flavors and minimal processing, cold brew coffee aligns with preferences for simpler, “clean label” products that often avoid the added sugars and preservatives found in other ready-to-drink (RTD) coffee beverages. This perception of cold brew as a healthier, less processed coffee option has fueled its popularity among health-conscious consumers, contributing to the market expansion.
Growing popularity among millennials and younger demographics:
The popularity of cold brew coffee among millennials and younger demographics is another key factor. Younger consumers have shown a strong preference for new and innovative coffee experiences, moving beyond traditional hot coffee toward specialized beverages like cold brew, which offers a refreshing taste and modern appeal. Cold brew’s flavor profile is often richer and less bitter than hot brewed coffee, resonating with younger consumers’ preference for smooth, strong flavors that can be enjoyed straight or with minimal additions. Cold brew coffee is also seen as a convenient option that can be consumed on the go, which fits well with the active lifestyles of younger generations, further bolstering the market demand.
The increasing availability of cold brew options across retail channels:
The increasing availability of cold brew options across retail channels is a third major factor propelling the cold brew coffee market. Once primarily available in specialty coffee shops, cold brew coffee has since expanded into a wide range of retail formats, including grocery stores, convenience stores, and online platforms. Leading brands have introduced ready-to-drink bottled and canned versions, making cold brew easily accessible to a broad audience and allowing consumers to enjoy it without needing to visit a café. Additionally, many coffee chains and food service providers now offer cold brew options year-round, and responding to the steady demand for cold beverages even beyond the summer season is strengthening the market expansion.
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Cold Brew Coffee Market Report Segmentation:
By Type:
- Arabica
- Liberica
- Robusta
Arabica beans dominate the cold brew coffee market by type due to their superior flavor profile, which includes a smoother, sweeter taste with hints of fruits and berries, making them ideal for the cold brewing process that highlights these nuanced flavors.
By Category:
- Traditional
- Decaf
Decaf cold brew coffee leads the category market because it caters to health-conscious consumers and those sensitive to caffeine, offering the rich taste of cold brew coffee without the stimulating effects of caffeine.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
Supermarkets and hypermarkets are the largest distribution channel for cold brew coffee, offering wide visibility, diverse brand selection, and convenience, making it easy for consumers to explore and purchase a variety of cold brew options during their regular shopping trips.
By Region:
- North America
- Asia-Pacific
- Europe
- Latin America
- Middle East and Africa
North America is the largest market for cold brew coffee by region, largely due to its well-established coffee culture, the popularity of innovative coffee beverages, and the growing trend of on-the-go consumption, especially among younger demographics in urban centers.
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Key Companies:
- Califia Farms LLC
- Grady's Cold Brew Inc.
- High Brew Coffee Inc. (Beliv LLC)
- Illycaffè S.p.A. (Gruppo illy Spa)
- Kohana Coffee LLC (Westrock Coffee Company LLC)
- La Colombe Coffee Roasters
- Luigi Lavazza S.p.A. (FinLav S.p.A)
- Nestlé S.A.
- RISE Brewing Co.
- Sleepy Owl Coffee
- The Coca-Cola Company
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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