Ounass, the premier online luxury fashion destination in the Middle East, recently unveiled a stunning activation at the prestigious Mandarin Oriental Jumeirah in Dubai. Collaborating with Nulty, a globally renowned lighting design consultancy, the immersive experience redefined opulence and sensory design. The event was a celebration of elegance, innovation, and the transformative power of lighting in luxury retail spaces.

Elevating Experience Through Light

Set against the backdrop of one of Dubai’s most iconic beachfront hotels, this activation was a masterclass in experiential design. Nulty’s creative lighting concepts played a pivotal role in transforming the space into a luxurious fashion oasis. The lighting accentuated the textures, colors, and silhouettes of Ounass’s curated collections, creating a fluid visual journey for every guest.

From subtle ambient glows to dramatic spotlighting, the lighting was thoughtfully tailored to enhance the brand’s identity while aligning with the opulent aesthetic of the Mandarin Oriental. This level of detail not only captured the attention of fashion enthusiasts and luxury seekers but also set a benchmark for future brand activations in the region.

Capturing Luxury Through the Lens

To ensure the visual storytelling of this prestigious collaboration was captured with precision, Alex Jeffries Photography Group, a team of award-winning experts in interiors photography Dubai and architecture photography Dubai, was entrusted with the project. Known for their refined eye and technical excellence, they documented every element of the activation with elegance and clarity.

From the ambient lighting schemes crafted by Nulty to the luxurious finishes of the Mandarin Oriental space, Alex and his team masterfully highlighted every design nuance. Their photographs perfectly encapsulate the synergy between brand, space, and light — a visual narrative that speaks volumes about Ounass’s commitment to luxury and Nulty’s lighting innovation.

A Professional Photographer Dubai Brands Trust

As a leading professional photographer in Dubai, Alex Jeffries brings a wealth of experience to high-end editorial and commercial shoots. His work consistently reflects a deep understanding of spatial composition, lighting balance, and storytelling through stills. Whether working with luxury fashion labels, premium interiors, or architectural marvels, Alex’s ability to translate brand identity into compelling imagery makes him a preferred choice among discerning clients.

The Ounass x Nulty activation was no exception. With an emphasis on clean lines, curated shadows, and vibrant focal points, Alex’s visuals not only documented the space but elevated the narrative around it. His team’s dedication to quality and their collaborative approach ensured that every image aligned with the aesthetic standards of both Ounass and Nulty.

Mandarin Oriental Jumeirah - A Canvas of Sophistication

The choice of Mandarin Oriental Jumeirah as the venue added another layer of sophistication to the event. With its contemporary architecture, lavish interiors, and unrivaled beachfront location, the hotel provided the perfect canvas for this fashion-forward activation. The lighting design by Nulty and the visuals captured by Alex Jeffries Photography Group brought out the best in this iconic location.

For a hotel photographer Dubai brands rely on for excellence, Alex Jeffries continues to set the bar. His ability to blend ambient light with architectural details has made him a trusted name in luxury hospitality photography.

The Intersection of Fashion, Lighting, and Photography

This collaboration between Ounass, Nulty, and Alex Jeffries Photography Group is a testament to the power of cohesive storytelling across disciplines. It demonstrated how light, space, and imagery can converge to deliver a memorable brand experience.

For brands looking to create impactful visual content, working with a luxury hotels photographer or an interiors photographer Dubai like Alex ensures that every detail is captured with intention and artistry. Whether highlighting design excellence or brand emotion, the right photography transforms a moment into a lasting impression.

Visuals That Speak Luxury

As Dubai continues to shape global trends in fashion, design, and hospitality, the Ounass activation at Mandarin Oriental Jumeirah stands out as a benchmark in branded experiences. Nulty’s brilliance in lighting, Ounass’s curated fashion curation, and Alex Jeffries Photography Group’s compelling visuals together created a story worth sharing.

For anyone looking to showcase luxury environments — from fashion pop-ups to hotel interiors — hiring a professional photographer Dubai with proven experience is non-negotiable. Through thoughtful composition and attention to detail, Alex Jeffries and his team continue to define the gold standard in architecture photography Dubai and beyond.

Experience the perfect harmony of design, light, and lens — and see how visual storytelling transforms spaces into statements.

About Alex Jeffries

Alex Jeffries is a British photographer with over fifteen years of experience in the UAE. A member of the British Institute of Professional Photography, the Federation of European Professional Photographers, and the British Master Photographers Association, Alex specializes in high-end luxury hotels photographer work, architectural photography, and capturing artistic spaces with the highest level of detail and precision.

With a deep understanding of both architecture and interior design, Alex has been instrumental in helping many hotel brands and creative spaces in Dubai and across the UAE showcase their work on a global stage. His versatility as a photographer allows him to transition seamlessly from luxury hotels to art exhibitions, making him a go-to professional for those seeking high-quality, impactful imagery.

What Can Alex Do for You?

As a trusted architecture photographer Dubai and a specialist in high-end projects, Alex Jeffries helps artists, designers, and architects build world-class portfolios. His expertise as a hotel photographer Dubai ensures that creative projects are not only documented but also presented in a way that enhances their impact. Alex's work is designed to elevate the visual storytelling of each project, ensuring that his clients gain the visibility and recognition they deserve. Whether working on a luxury hotel launch, a prestigious art exhibition, or an architectural masterpiece, Alex Jeffries delivers the highest standards of professional photography.